Elmo Lombard

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So far Elmo Lombard has created 21 blog entries.

10 WordPress SEO Questions That Took Me 10 Years To Answer!

By |2019-08-14T10:02:32+02:00Aug 14th, 2019|Digital Marketing|

Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also [...]

The New SEO way – catch up or be irrelevant

By |2019-08-14T09:48:40+02:00Aug 14th, 2019|Digital Marketing|

Search Engine Optimization (SEO) has come a long way since the time that search engines were not able to read all the content or track user behavior on a website. In the last 7 years, Google introduced a few changes in the way its algorithm handled searches. The focus on mobile friendliness and the blocking of black hat backlinks are but two. But in the last few years Google invested heavily into understanding user search behavior. People searches changed and so Google adapted to it. In the past, a user search would look something like this: “Good Italian restaurant [...]

What does your Negotiation Style Cost you?

By |2019-08-20T10:57:53+02:00Aug 14th, 2019|Sales|

During the 20th century it was a great advantage to a country to have a coastline. It meant better and faster trade, industry and development. However, researchers found that those countries in Europe that did not have coastlines were in fact economically more successful than those countries that did have coastlines. Why was this the case? The researchers’ main conclusion was that the more successful countries were better negotiators than the less successful ones. It is said that the Japanese spend an average of 13 hours in preparation for every hour of negotiations. Where does this leave the small [...]

3 Steps to Track your Marketing Budget

By |2019-08-20T10:56:02+02:00Aug 14th, 2019|Digital Marketing|

Marketing. Most business owners feel this is a grudge spend. If you manufacture something you are able to calculate exactly how much it cost. This is easy to do because all the data is available. If someone were to offer you an alternative price for the raw material, you can quickly calculate the cost difference it will make on your bottom line. But how do we know if our Marketing is working? Our turnover has grown with 24%, but was it due to inflation, better proposals, harder working reps or was it the result of an effective marking campaign? [...]

Buying Customers Online

By |2019-08-20T11:00:13+02:00Aug 14th, 2019|Digital Marketing, Sales|

I attended a seminar on the topic of how to buy customers presented by Brad Sugars fromActionCoach and felt that I should share some of his principles. How to buy customers: Brad said that we need to think globally – are our websites geared for international visitors? Buy lifetime customers, people that keep returning to buy more of your products and new offerings. He also stated that there is no way to kill a SME quicker than to discount or be the cheapest. Question: How many pages is your marketing plan? And how many hours do you spend on [...]

Do You Know Your Customer Acquisition Costs?

By |2019-08-20T11:02:39+02:00Aug 14th, 2019|Business Growth|

We are living in times when business competition has moved a notch higher, and it’s important for every business to keep track of all costs going towards Marketing. It is shocking to realize that a lot of entrepreneurs out there still don’t have an idea of what customer acquisition cost is. Customer Acquisition Cost otherwise known as CAC is a measure of your sales and marketing methodology. This is the amount of money a business spends on getting leads, which then paves the way for new customers to patronize a business. CAC should not be confused with the effectiveness [...]

Marketing Strategy for Business Growth

By |2019-08-24T15:00:16+02:00Aug 13th, 2019|Business Growth, Digital Marketing|

Marketing Strategy for Business Growth Not all marketing strategies are equal. South African research shows that 25 percent of retail marketing budgets are going to waste through inefficiencies in terms of product choice and poorly conceived media placement strategies. A further 10 to 15 percent of turnover is being lost because customers are leaving stores unhappy. (Chris Moerdyk) Customer-centric marketing as a key growth strategy “Make an effort to shift from product- to customer- centricity in the words used in your business”, says Leré Smith, the head of client experience at Momentum. Indeed, the global marketing landscape has changed [...]

Can I buy your products online?

By |2019-08-20T11:10:21+02:00Aug 13th, 2019|Digital Marketing|

Did you know that the total online spend between business and consumer in South Africa was R11,5 Billion in 2011? According to a study done by World Wide Worx, approximately 150,000 SME’s in South Africa would not be able to survive without their web presence. With SME’s accounting for about 7.8-million jobs in South Africa, this means as many as 1.56-million jobs would be in jeopardy were it not for the internet. For today I want to focus on every business that sells products and I have just one question: Can I buy your products online…and can I use [...]

Don’t Interrupt, Join the Conversation in Your Customer’s Mind

By |2019-08-13T11:00:49+02:00Aug 13th, 2019|Digital Marketing|

Your marketing is wasteful. I’m 99% sure. Majority of businesses engage in busy work, a charade that we use to make ourselves feel good about it. We do things that clearly don’t drive any results, why? Because we ought to do something, right? Direct mail campaigns with zero return on investment, and we keep going and wasting money. Expensive trade shows with no leads or customers, and we keep attending. Blog posts and other lead magnets not generating leads, and we keep writing them. Einstein said it best, “Insanity: doing the same thing over and over again and expecting [...]

The On Purpose Business Person

By |2019-08-13T10:43:37+02:00Aug 13th, 2019|Business Growth, Business Strategy|

Ask anyone the question “What is your purpose” and after a blank stare for a while they will try to answer it by saying something that does not really make sense. We all long for that ultimate purpose deep in our hearts if we have to be brutally honest. Just working to get a salary at the end of the month to feed all the months and pay off debt is not really what we signed up for, true or false? Kevin W. McCarthy wrote two books on this subject that I can highly recommend, the On-Purpose Person and [...]

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