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Super fans (and what to do with them)

By |2019-09-13T18:05:20+02:00Sep 13th, 2019|Digital Marketing|

Super fans (and what to do with them) Article from Inc.com Marketer Seth Godin famously says the key to success is finding your 1,000 true fans. It's an insight that has sustained a lot of people, marketers, and businesses. But let's talk about people who go beyond true fandom. Let's talk about super fans. You might have seen the first part of this story after it went viral last week: A fourth-grader in Florida, whose name has been kept private, wore a homemade University of Tennessee t-shirt to school for "college colors day." The shirt looked -- well, it [...]

The “Why” question in interviews

By |2019-09-05T09:03:36+02:00Sep 5th, 2019|Business Growth|

The "Why" question in interviews Article by: --Bill Murphy Jr. Contributing Editor, Inc.com.  https://www.inc.com/ Good morning, There’s a saying: It's harder to get a Chick-fil-A franchise than it is to get into Harvard. The numbers bear that out. Less than 1 percent of Chick-fil-A franchise applicants who make it past the initial screening ultimately become “owner-operators,” which is what the company calls its franchisees. Compare that to a 4.5 percent admission rate at Harvard last year. Wanting to know more, I reached out to both the franchise team at Chick-fi-A and some of its owner-operators. The most striking thing [...]

Get your rankings back after Google’s “Florida” algorithm update.

By |2019-09-03T13:49:16+02:00Sep 3rd, 2019|Digital Marketing|

Get your rankings back after Google’s "Florida" algorithm update. Article from https://diib.com Google notified people March 13, 2019 that they were releasing a "March 19th Core Algorithm Update". It has since been nicknamed the Florida update. Since your organic traffic declined 12% immediately following this update let's see what it was all about and how your website can benefit from it rather than continue to be negatively impacted. Given that your traffic is still below where it was prior to March 19, 2019 let’s definitely spend some time analyzing this Google update and seeing where it might have had [...]

10 Digital Marketing Trends for 2019 you Should Know

By |2019-08-24T14:52:20+02:00Aug 24th, 2019|Business Growth|

10 Digital Marketing Trends for 2019 you Should Know As curated from www.digitaldoughnut.com Written by: George Fallah As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising augmented reality, video content, voice search and influencer [...]

What is Growth Hacking?

By |2019-08-23T11:13:55+02:00Aug 17th, 2019|Business Growth|

What is Growth Hacking? Growth hacking is a new field in digital marketing.  This field developed out of a need for startups to get rapid growth with small budgets.  Growth hacking's main strategy is to get as many customers as possible in the shortest time period and in the process build brand awareness. Imagine a team comprising of: Digital Marketing strategist, Social Marketing specialists, Content writer, Product specialist, Web developer. Working together day in and day out looking for ways to launch your product or service, I bet they would find innovative alternatives to costly traditional marketing like TV, [...]

The Fibreglass Swimming Pool Story

By |2019-08-23T15:36:17+02:00Aug 14th, 2019|Digital Marketing|

What the heck is inbound marketing? I get this question all the time, and yes, it is a term coined by the Americans. If you are not in logistics, the chances are that you might not even know the term inbound. Let me explain this by the Fiberglass Pool Story: I heard this interview a few years ago between a traditional marketer and the fiberglass pool guy. The fiberglass pool guy told the story of he and two friends “braaiing” (barbeque in the US) one Saturday afternoon. They talked about how bad their jobs were (you know those kinds [...]

Brand message and why it can drive exceptional growth

By |2019-08-23T15:45:40+02:00Aug 14th, 2019|Business Growth|

Brand message and why it can drive exceptional growth Branding is an incredibly important tool for creating and building your business. Large corporation has been benefiting from branding ever since people first started selling things to other people. Branding made those businesses big. In the old days, sales representatives were a big part of the selling process. They recommended one product over another and laid out the reasons why it was better. Sales representatives had credibility because they knew about all the products and customers often took the advice they offered. Today, consumers control the buying process. They shop [...]

The Five Stages of Business Growth

By |2019-08-20T10:53:46+02:00Aug 14th, 2019|Business Growth, Business Strategy|

Stage 1: Existence In this stage the main problems of the business are obtaining customers and delivering the product or service contracted for. Among the key questions are the following: Can we get enough customers, deliver our products, and provide services well enough to become a viable business? Can we expand from that one key customer or pilot production process to a much broader sales base? Do we have enough money to cover the considerable cash demands of this start-up phase? The organization is a simple one—the owner does everything and directly supervises subordinates, who should be of at [...]

What is Search Engine Optimization (SEO)?

By |2019-08-14T10:53:46+02:00Aug 14th, 2019|Digital Marketing|

SEO (Search Engine Optimization) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Google and other search engines employ a constantly shifting set of technical parameters and algorithms when ranking and [...]

Marketing Automation Is Now a Must for Successful Campaigns

By |2019-08-14T10:43:44+02:00Aug 14th, 2019|Digital Marketing, Sales|

As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what they can to generate new leads, quickly preparing them for a sales-ready status. In this regard, marketing efforts must strive to build effective campaigns that drive further success for the business. Marketing automation is the ideal tool to enable businesses to support their campaigns to get to achieve the desired goals. Marketing automation can be utilized to accomplish the primary goals of any campaign. [...]

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