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The “Why” question in interviews

By |2019-09-05T09:03:36+02:00Sep 5th, 2019|Business Growth|

The "Why" question in interviews Article by: --Bill Murphy Jr. Contributing Editor, Good morning, There’s a saying: It's harder to get a Chick-fil-A franchise than it is to get into Harvard. The numbers bear that out. Less than 1 percent of Chick-fil-A franchise applicants who make it past the initial screening ultimately become “owner-operators,” which is what the company calls its franchisees. Compare that to a 4.5 percent admission rate at Harvard last year. Wanting to know more, I reached out to both the franchise team at Chick-fi-A and some of its owner-operators. The most striking thing [...]

10 Digital Marketing Trends for 2019 you Should Know

By |2019-08-24T14:52:20+02:00Aug 24th, 2019|Business Growth|

10 Digital Marketing Trends for 2019 you Should Know As curated from Written by: George Fallah As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising augmented reality, video content, voice search and influencer [...]

What is Growth Hacking?

By |2019-08-23T11:13:55+02:00Aug 17th, 2019|Business Growth|

What is Growth Hacking? Growth hacking is a new field in digital marketing.  This field developed out of a need for startups to get rapid growth with small budgets.  Growth hacking's main strategy is to get as many customers as possible in the shortest time period and in the process build brand awareness. Imagine a team comprising of: Digital Marketing strategist, Social Marketing specialists, Content writer, Product specialist, Web developer. Working together day in and day out looking for ways to launch your product or service, I bet they would find innovative alternatives to costly traditional marketing like TV, [...]

Brand message and why it can drive exceptional growth

By |2019-08-23T15:45:40+02:00Aug 14th, 2019|Business Growth|

Brand message and why it can drive exceptional growth Branding is an incredibly important tool for creating and building your business. Large corporation has been benefiting from branding ever since people first started selling things to other people. Branding made those businesses big. In the old days, sales representatives were a big part of the selling process. They recommended one product over another and laid out the reasons why it was better. Sales representatives had credibility because they knew about all the products and customers often took the advice they offered. Today, consumers control the buying process. They shop [...]

The Five Stages of Business Growth

By |2019-08-20T10:53:46+02:00Aug 14th, 2019|Business Growth, Business Strategy|

Stage 1: Existence In this stage the main problems of the business are obtaining customers and delivering the product or service contracted for. Among the key questions are the following: Can we get enough customers, deliver our products, and provide services well enough to become a viable business? Can we expand from that one key customer or pilot production process to a much broader sales base? Do we have enough money to cover the considerable cash demands of this start-up phase? The organization is a simple one—the owner does everything and directly supervises subordinates, who should be of at [...]

Do You Know Your Customer Acquisition Costs?

By |2019-08-20T11:02:39+02:00Aug 14th, 2019|Business Growth|

We are living in times when business competition has moved a notch higher, and it’s important for every business to keep track of all costs going towards Marketing. It is shocking to realize that a lot of entrepreneurs out there still don’t have an idea of what customer acquisition cost is. Customer Acquisition Cost otherwise known as CAC is a measure of your sales and marketing methodology. This is the amount of money a business spends on getting leads, which then paves the way for new customers to patronize a business. CAC should not be confused with the effectiveness [...]

Marketing Strategy for Business Growth

By |2019-08-24T15:00:16+02:00Aug 13th, 2019|Business Growth, Digital Marketing|

Marketing Strategy for Business Growth Not all marketing strategies are equal. South African research shows that 25 percent of retail marketing budgets are going to waste through inefficiencies in terms of product choice and poorly conceived media placement strategies. A further 10 to 15 percent of turnover is being lost because customers are leaving stores unhappy. (Chris Moerdyk) Customer-centric marketing as a key growth strategy “Make an effort to shift from product- to customer- centricity in the words used in your business”, says Leré Smith, the head of client experience at Momentum. Indeed, the global marketing landscape has changed [...]

The On Purpose Business Person

By |2019-08-13T10:43:37+02:00Aug 13th, 2019|Business Growth, Business Strategy|

Ask anyone the question “What is your purpose” and after a blank stare for a while they will try to answer it by saying something that does not really make sense. We all long for that ultimate purpose deep in our hearts if we have to be brutally honest. Just working to get a salary at the end of the month to feed all the months and pay off debt is not really what we signed up for, true or false? Kevin W. McCarthy wrote two books on this subject that I can highly recommend, the On-Purpose Person and [...]