Business Growth

The "Why" question in interviews Article by: --Bill Murphy Jr. Contributing Editor, Inc.com.  https://www.inc.com/ Good morning, There’s a saying: It's harder to get a Chick-fil-A franchise than it is to get into Harvard. The numbers bear that out. Less than 1 percent of Chick-fil-A franchise applicants who make it past the initial screening ultimately become “owner-operators,” which is what the company calls its franchisees. Compare that to a 4.5 percent admission rate at Harvard last year. Wanting to know more, I reached out to both the franchise team at Chick-fi-A and some of its owner-operators. The most striking thing [...]

10 Digital Marketing Trends for 2019 you Should Know As curated from www.digitaldoughnut.com Written by: George Fallah As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising augmented reality, video content, voice search and influencer [...]

Brand message and why it can drive exceptional growth Branding is an incredibly important tool for creating and building your business. Large corporation has been benefiting from branding ever since people first started selling things to other people. Branding made those businesses big. In the old days, sales representatives were a big part of the selling process. They recommended one product over another and laid out the reasons why it was better. Sales representatives had credibility because they knew about all the products and customers often took the advice they offered. Today, consumers control the buying process. They shop [...]

We are living in times when business competition has moved a notch higher, and it’s important for every business to keep track of all costs going towards Marketing. It is shocking to realize that a lot of entrepreneurs out there still don’t have an idea of what customer acquisition cost is. Customer Acquisition Cost otherwise known as CAC is a measure of your sales and marketing methodology. This is the amount of money a business spends on getting leads, which then paves the way for new customers to patronize a business. CAC should not be confused with the effectiveness [...]