Business Strategy

Stage 1: Existence In this stage the main problems of the business are obtaining customers and delivering the product or service contracted for. Among the key questions are the following: Can we get enough customers, deliver our products, and provide services well enough to become a viable business? Can we expand from that one key customer or pilot production process to a much broader sales base? Do we have enough money to cover the considerable cash demands of this start-up phase? The organization is a simple one—the owner does everything and directly supervises subordinates, who should be of at [...]

Ask anyone the question “What is your purpose” and after a blank stare for a while they will try to answer it by saying something that does not really make sense. We all long for that ultimate purpose deep in our hearts if we have to be brutally honest. Just working to get a salary at the end of the month to feed all the months and pay off debt is not really what we signed up for, true or false? Kevin W. McCarthy wrote two books on this subject that I can highly recommend, the On-Purpose Person and [...]