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Digital Marketing

Super fans (and what to do with them)

By |2019-09-13T18:05:20+02:00Sep 13th, 2019|Digital Marketing|

Super fans (and what to do with them) Article from Marketer Seth Godin famously says the key to success is finding your 1,000 true fans. It's an insight that has sustained a lot of people, marketers, and businesses. But let's talk about people who go beyond true fandom. Let's talk about super fans. You might have seen the first part of this story after it went viral last week: A fourth-grader in Florida, whose name has been kept private, wore a homemade University of Tennessee t-shirt to school for "college colors day." The shirt looked -- well, it [...]

Get your rankings back after Google’s “Florida” algorithm update.

By |2019-09-03T13:49:16+02:00Sep 3rd, 2019|Digital Marketing|

Get your rankings back after Google’s "Florida" algorithm update. Article from Google notified people March 13, 2019 that they were releasing a "March 19th Core Algorithm Update". It has since been nicknamed the Florida update. Since your organic traffic declined 12% immediately following this update let's see what it was all about and how your website can benefit from it rather than continue to be negatively impacted. Given that your traffic is still below where it was prior to March 19, 2019 let’s definitely spend some time analyzing this Google update and seeing where it might have had [...]

The Fibreglass Swimming Pool Story

By |2019-08-23T15:36:17+02:00Aug 14th, 2019|Digital Marketing|

What the heck is inbound marketing? I get this question all the time, and yes, it is a term coined by the Americans. If you are not in logistics, the chances are that you might not even know the term inbound. Let me explain this by the Fiberglass Pool Story: I heard this interview a few years ago between a traditional marketer and the fiberglass pool guy. The fiberglass pool guy told the story of he and two friends “braaiing” (barbeque in the US) one Saturday afternoon. They talked about how bad their jobs were (you know those kinds [...]

What is Search Engine Optimization (SEO)?

By |2019-08-14T10:53:46+02:00Aug 14th, 2019|Digital Marketing|

SEO (Search Engine Optimization) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Google and other search engines employ a constantly shifting set of technical parameters and algorithms when ranking and [...]

Marketing Automation Is Now a Must for Successful Campaigns

By |2019-08-14T10:43:44+02:00Aug 14th, 2019|Digital Marketing, Sales|

As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what they can to generate new leads, quickly preparing them for a sales-ready status. In this regard, marketing efforts must strive to build effective campaigns that drive further success for the business. Marketing automation is the ideal tool to enable businesses to support their campaigns to get to achieve the desired goals. Marketing automation can be utilized to accomplish the primary goals of any campaign. [...]

10 WordPress SEO Questions That Took Me 10 Years To Answer!

By |2019-08-14T10:02:32+02:00Aug 14th, 2019|Digital Marketing|

Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also [...]

The New SEO way – catch up or be irrelevant

By |2019-08-14T09:48:40+02:00Aug 14th, 2019|Digital Marketing|

Search Engine Optimization (SEO) has come a long way since the time that search engines were not able to read all the content or track user behavior on a website. In the last 7 years, Google introduced a few changes in the way its algorithm handled searches. The focus on mobile friendliness and the blocking of black hat backlinks are but two. But in the last few years Google invested heavily into understanding user search behavior. People searches changed and so Google adapted to it. In the past, a user search would look something like this: “Good Italian restaurant [...]

3 Steps to Track your Marketing Budget

By |2019-08-20T10:56:02+02:00Aug 14th, 2019|Digital Marketing|

Marketing. Most business owners feel this is a grudge spend. If you manufacture something you are able to calculate exactly how much it cost. This is easy to do because all the data is available. If someone were to offer you an alternative price for the raw material, you can quickly calculate the cost difference it will make on your bottom line. But how do we know if our Marketing is working? Our turnover has grown with 24%, but was it due to inflation, better proposals, harder working reps or was it the result of an effective marking campaign? [...]

Buying Customers Online

By |2019-08-20T11:00:13+02:00Aug 14th, 2019|Digital Marketing, Sales|

I attended a seminar on the topic of how to buy customers presented by Brad Sugars fromActionCoach and felt that I should share some of his principles. How to buy customers: Brad said that we need to think globally – are our websites geared for international visitors? Buy lifetime customers, people that keep returning to buy more of your products and new offerings. He also stated that there is no way to kill a SME quicker than to discount or be the cheapest. Question: How many pages is your marketing plan? And how many hours do you spend on [...]

Marketing Strategy for Business Growth

By |2019-08-24T15:00:16+02:00Aug 13th, 2019|Business Growth, Digital Marketing|

Marketing Strategy for Business Growth Not all marketing strategies are equal. South African research shows that 25 percent of retail marketing budgets are going to waste through inefficiencies in terms of product choice and poorly conceived media placement strategies. A further 10 to 15 percent of turnover is being lost because customers are leaving stores unhappy. (Chris Moerdyk) Customer-centric marketing as a key growth strategy “Make an effort to shift from product- to customer- centricity in the words used in your business”, says Leré Smith, the head of client experience at Momentum. Indeed, the global marketing landscape has changed [...]

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